Profile Summary

Accomplished, resourceful and goal-oriented Project Coordinator/Business Analyst with over 10 years of experience.  Markets and communicates program vision to project teams, key business stakeholders and executive leadership. Skilled in coordinating multi-faceted projects and ensuring continued business sponsorship, engagement, and commitment in the development of positioned brand driven projects. Manages marketing media campaigns, project budgets and provides technical solutions to ensure deliverables and timelines are met to high-level audiences.  Self-initiated and leads efforts relating to collecting, interpreting, documenting, prioritizing, operational business strategies and business requirements.

Skills and Expertise

Project Planning

Project Time/Cost/Scope Tracking & Reporting

Scheduling

Resource Coordination

Meeting Facilitation

Project Status Reporting

Product & Business Management

Cross-functional Team Management

Online Marketing Media Management

Marketing Strategy & Analysis

Business Analysis

Requirements Gathering & Elicitation

Strategic Brand Management and Marketing

Customer Relationship Marketing (Email, Web, Direct Mail)

Communication Strategy & Planning

Integrated Communication

Cross-Functional Team Leadership

Supplier Partnerships

Trade Show Management

Proposal & Presentational Pitches

Human Resource Management

Wireframe & Wireflow Documentation

Customer Service/ Training

Microsoft Office - Excel, Word, PowerPoint, Visio, Project

 

Relevant Skill Highlights

·               Full life-cycle project management expertise skilled at defining the project base on the business and/or marketing objective
outlined, estimating the scope, budget and resource requirements through successful implementation; responsible for project budgets, scope, timelines and external client satisfaction

·               Experience at working with startup companies and new divisions within existing companies

·               Led efforts relating to collecting, interpreting, documenting, prioritizing, operational business strategies and business
requirements

·               Proven ability to coordinate marketing media campaigns, project budgets and provide technical solutions to ensure deliverables and timelines

·               Developed marketing materials specific to client specifications and audience demographics

·               Experienced in partnering with external print and online presence vendors to develop marketing programs and materials for products

·               Developed, managed and integrated digital media strategies across various platforms such as web, search, Facebook, LinkedIn, print and email to drive customer engagement and conversion

·               Highly skilled at communicating program vision to project teams, key business stakeholders and executive leadership

·               Skilled at eliciting business requirements

·               Designing timelines, negotiating and gaining approval from clients then creating detailed work break down structures

·               Adapt at scheduling and facilitating client facing and internal meetings

·               Energetic, self-directed and proactive personality with strong attention to detail and keep ability to multi-task

·               Ability to communicate cross-functionally with business users as well as technical team members, both internal and external users, to achieve project requirements and objectives

·               Results-orientated professional with proven ability to meet project deadlines and complete required expectations within project budget

Professional Experience

Project Coordinator/Marketing Consultant/Business Analyst| (August 2002 – Present)

Big Guy Creative Studios – Minnetonka and Winona, MN

A brand development agency for vertical B2B markets, specializing in corporate identity, direct mail, marketing consulting, website development, graphic design, multi-media, commercial studio photography, large format printing and video.

·    Project Coordinator/Business Analyst from initial project proposals/estimates to final billing stage, directing marketing services, project planning, overseeing and documenting projects, documenting meetings, project progress documentation, management of financials, overseeing billing process, human resource management, supply management, sales and customer service

·    Project Coordinator/Marketing Consultant for long-term customers assisting with year-long marketing campaigns including print advertising in market specific magazines, newsletters created for both direct mail & web portal, product branding projects, white pages/customer product specification sheets for print & web portal, coordination of high quality digital commercial photography & video, tradeshow booth & floor graphics, website content management, Google ads campaigns

·    Project Coordinator for start-up division of specialty compounding plastic pellet customer managing new division branding including web portal, print & product communication

·    Project Coordinator for start-up eCommerce web portal division of a high quality meat & pet food processing manufacturer overseeing branding including print, web portal & email blast campaign

·    Communicates with all levels of management including the C-suite

·    Partners with technical teams to communicate product vision, requirements and managed development timelines/budget

·    Responsible for driving expansion into regional markets and negotiating client contracts

·    Established and managed core client relationships, liaison between client and project team

·    Develop product marketing, corporate image and branding/re-branding campaigns for specialty and Fortune 500 companies

·    Consult decision-makers across a spectrum of industries including: Telecommunications, Software, Manufacturing, Distribution, Retail, Publishing, Food Service, Construction, Banking, Investments, Hospitality, Law, Healthcare, Education & Government

 

Professional Experience

Project Coordinator| (August 1994 – August 2002)

Big Guy Creative Studios – Winona, MN

·    Project Coordination and sales for design and marketing projects, documenting meetings, project progress documentation

·    Engaged and developed client relationships in Trust Banking, Software, Non-profit Organizations, Retail Products and
Recreational Services

·    Led development and project coordination from initial project proposals to final billing stage, directing marketing services

·    Developed new clients through trade shows, referrals, data research, cold calling and direct mail

·    Established and managed core client relationships, liaison between client and project team

 

Professional Experience

Assistant Store Manager

Talbots – Rochester, MN

·    Assistant store manager for women’s specialty clothing store

·    Responsible for store sales, merchandising, schedule coordination of staff and human resource coordination

·    Training and development of sales consultants

 

Professional Experience

Service Representative

Manpower Temporary Services – Winona, MN

·    Manager of Winona office

·    Responsible for placement of employees, tracking employee benefits, office and industrial testing, computer training, work      environment and prospecting new accounts

 

Professional Experience

Trade Show Director

American Institute of Graphic Arts – Minneapolis, MN

·    Establishment of non-profit organization MN chapter’s first national trade show for annual MN conference

·    Created sales literature, responsible for all cold calls, follow-up and trade show event

·    Raised $17,000 for 1^st year’s event, $16,000 2^nd year, $20,000 3^rd year, 20,000 4^th year, 22,000 5^th year

Professional Experience

Department Manager

Dayton’s Department Store/ Marshall Fields – Minneapolis, MN

·    Manager of Books & Luggage departments producing $1.5 million annually

·    Responsible for staff of 12 consultants, sales, maintaining stock levels, product visual presentation & department forecasting

·    Special annual project manager of “The Christmas Show” gift shop sales, merchandise & employees

·    Instructor for management trainee programs and consultant training

·    Manager of Luggage & Lighting departments

·    Completion of management trainee program – management trainee in Liz Claiborne and Household Goods departments

 

Education

BS, Marketing, Emphasis Management

University of Wisconsin – La Crosse, WI